Krysta Mae Ceramics

Krysta’s work is soft and soulful rooted in home, memory, and movement. This project was about building a visual and digital language that felt just as personal. From logo to layout to storytelling, every detail was crafted to reflect her world and welcome visitors into it.

Krysta Mae Ceramics

Client: Krysta Mae
Project: Full Brand Identity, Photography & Website Build
Platform: Squarespace
Website: krystamae.com

The Challenge

Krysta’s work blends natural minimalism with inspiration drawn from travel and California landscapes. She needed a brand identity and website that captured this poetic, tactile world without overpowering it. The challenge was to craft a complete visual system logo, content, photography, and digital experience that reflected her values, elevated her work, and helped customers explore her collections with ease and emotion.

What We Did

Brand Identity & Logo Design

  • Designed a refined logotype to match Krysta’s clean, organic aesthetic

  • Built a brand palette around soft earth tones and quiet neutrals

  • Selected elegant, modern typography to reflect both craft and professionalism

  • Wove the tone of voice into every piece of copy thoughtful, inviting, and grounded

Site Design & Content Strategy

  • Built a Squarespace site from scratch with a structure designed around storytelling

  • Created dedicated sections: Work, About, and Inquire

  • Used travel-inspired narratives to anchor each ceramic collection

  • Structured layouts with generous spacing and gallery-style image presentation

  • Focused on mobile-first responsiveness and smooth browsing across devices

Product Photography

  • Shot and edited all product photos in soft natural light

  • Captured the tactile qualities of each piece from carved textures to glaze variation

  • Styled imagery to feel personal and reflective of Krysta’s home and studio life

  • Integrated lifestyle and travel imagery to deepen the storytelling connection

Narrative-Driven Shop Setup

  • Created collection pages grouped by seasonal or mood-based themes

  • Used storytelling to guide product discovery instead of traditional filtering

  • Wrote all product and collection copy in a poetic, story-led voice

  • Enabled simple, intuitive shopping functionality without losing the brand tone

Brand Reflections

Krysta’s ceramics carry a sense of calm soft forms, warm palettes, and travel-worn inspiration. The site was designed to echo this feeling: spacious, personal, and serene. Every detail, from a line of copy to the way a bowl is lit in a photograph, was crafted to slow things down and create presence. The brand is less about selling objects and more about inviting connection.

This project wasn’t just a site build it was the creation of a story-forward brand universe.

Outcome

  • A complete brand identity and logo system Krysta can use across print, digital, and packaging

  • A storytelling-driven website that guides customers through her work and collections

  • A cohesive photo library that matches the tone of her ceramics and values

  • A digital home that feels as soulful and beautiful as her studio practice

Why This Project Worked

  • Narrative at the center: Storytelling drove the entire structure, not just the content

  • Artist-aligned visuals: The branding and photography served the work, not the other way around

  • Experience-first design: From homepage to checkout, the site mirrors Krysta’s aesthetic intentional, minimal, and warm